Client: The Netherlands’ Embassy
Requirements: Launching ceremony of Love Story’s condom. Target markets: elementary, highschool and university students (aged from 15 to 25)
Solution: This one month B2C communication package contained numerous social activities, e.g. website, blogosphere, advertisement on newspapers, banners, PR and etc. The central theme was to tell a series of teenaged love story so as to attract teenagers to the final music show, where the last episode of the aformentioned story was going to be told. Also the Love Story’s condom would be introduced among other leisure activities. The message of the show was: HOK XEM HO*I PHI’
Further references: http://blog.360.yahoo.com/blog-WWnhkp86c6ehXJfNvhcwztrjJL5GtA--?cq=1&p=313
Requirements: Launching ceremony of Love Story’s condom. Target markets: elementary, highschool and university students (aged from 15 to 25)
Solution: This one month B2C communication package contained numerous social activities, e.g. website, blogosphere, advertisement on newspapers, banners, PR and etc. The central theme was to tell a series of teenaged love story so as to attract teenagers to the final music show, where the last episode of the aformentioned story was going to be told. Also the Love Story’s condom would be introduced among other leisure activities. The message of the show was: HOK XEM HO*I PHI’
Further references: http://blog.360.yahoo.com/blog-WWnhkp86c6ehXJfNvhcwztrjJL5GtA--?cq=1&p=313
